It’s no secret among recruiters that even though there are plenty of job openings at the moment, fewer people seem to be applying.

This isn’t just something talent acquisition professionals are sensing. The numbers back it up. According to iCIMS’ April Workforce Report, job openings in the U.S. have risen 22% since the start of the year but job applications have dropped by nearly the same amount (23%). LinkedIn data has also found that job seekers are choosier, viewing nearly twice as many job posts before applying in 2021 than they did in 2019.

For recruiters, this presents a thorny problem. How do you fill roles when people won’t even apply? Fortunately, there are a number of ways to encourage more candidates to hit the “apply” button.

Here are 17 tips you might want to consider:

1. Make your application process quick and easy.

Applying for a job should take minimal effort. To make the application easier, start by removing any unnecessary extra steps, such as asking candidates to upload their resume and then manually fill out their job history. Research shows that conversion rates — from job seeker to applicant — increase by 365% when a job application takes five minutes or less to complete.

2. Shout from the rooftops about your flexible work opportunities.

More than ever, job seekers want roles that provide flexibility. It’s such a top priority that if an employer doesn’t offer flexible options, candidates will wait for one that does. So, tout your flexibility if you’re offering it — and put it high up in your job descriptions.

3. Emphasize your company’s commitment to DEI.

In your job descriptions, social media, and recruitment marketing, let candidates know that you are a welcoming and inclusive place to work, regardless of an employee’s race, gender, age, sexual orientation, or disability. You might follow the example of HubSpot, which wrote in one job description: “HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come to work every day.”

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Source: Talent Blog    Laura Hilgers, 14 juin 2022