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Job Posts That Cite Well-Being, Flexibility, and Culture Get More Applications

Sometimes, a company’s culture can lean too far into a workaholic ethos. If you’re not working extra hours, sacrificing your personal life, and constantly running on empty, are you really working hard enough? The dangers of such a culture are clear: It encourages performative overwork, leads to burnout, and produces poor results.

Jen Fisher, Deloitte’s chief well-being officer, said as much in LinkedIn’s 2022 Global Talent Trends report on the reinvention of company culture. “In the workplace, we shouldn’t value or celebrate the people who stay up all night and burn the midnight oil,” Jen said, “that doesn’t really produce great results for that person or the organization.”

Now, new LinkedIn data suggests that candidates agree with that approach — and actually gravitate toward the employers who value and celebrate well-being, flexibility, and company culture.

Job posts that mention well-being, flexibility, or company culture are getting more views and applications

Compared with two years ago, paid job postings on LinkedIn that mention well-being, flexibility, or culture now receive nearly three times (+175%) more views and more than twice (+139%) as many applications.

It’s important to note that views and applications are up overall across all job posts, reflecting broader macroeconomic changes. So, how do we know that the increases cited above aren’t just part of a larger trend? Because we looked at the growth of these particular job posts and compared it with overall growth.

 

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Source: LinkedIn Logo, 5 juin 2023, Co-authors: Co-authored byGreg LewisCo-authored bySara Bridges, and Co-authored byShonali Bose

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